As a business owner you should do marketing

Kotler and Armstrong define advertising as "the method by which businesses create value for clients and build strong customer relationships to be able to capture value from client in return" This definition alone could explain why marketing is important, but let us outline a few reasons why marketing should be one of the major priorities of the small business owner.

Marketing builds value into your products and services.

Most salespeople need to know as little as you can to make the sale. Some sales staff needs matters and technical specifications of that character, but the less they need to learn the greater. Because their goal is to create sales, this is logical. Marketing must get involved and create value for the customer. Why will they buy from you if you can't generate value for your customers? Sometimes they will buy from you but will they return if there's absolutely absolutely no value?

Many times, business owners don't capitalize on all the ways they could give value to their clients. They have lost in the product or production concept of promotion and end up with marketing myopia. Marketing myopia occurs when a firm pays more attention to this Big Wave product/service than the value or benefits it provides to the customer. You can't let this happen to you. Focus on your customers and why they purchase your products. Folks buy a Toyota Prius since it makes them fell more eco-friendly, although because it saves on gas.

Marketing helps build client relationships.

Everyone put emphasis on the sales team in regards to sales. "If the sales staff does not work harder, we won't increase earnings," however this is not always correct. It costs three times as much to obtain a new client as it does to keep a current one. This usually means you have to keep the relationship with your current customers to lower marketing and sales prices and boost earnings to be able.

Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of items: loyalty programs, thank-you cards free gifts, etc. Each corporation must discover a way that is exceptional to set themselves apart from the competition when building a long-lasting and loyal relationship.

A brand image is established by Marketing.

When you use FedEx for shipping, you understand what you're getting: fast shipping, flexible shipping options, and better service than other shippers. Are these things all true? They are, but their marketing activities established all of these. FedEx will need to live up to those expectations of the brand, but the customer was set by their marketing department up with this image.

You should use marketing to establish your own brand. Customers will need to know what to expect according to your brand image. What type of merchandise and what types of service are you going to provide the client? Let your advertising establish your own brand and inform the story.

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